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The inspiring needs research deep into the hearts and minds of your customer
- where buying decisions are made.
FREE. Experience it with Michael. 45 min. Tailored to your category and brand.
Never just theory. Results. Always.
This is the best research I have seen.
And the results speak for themselves.
Launa Inman, CEO, Target, 6% category sales increase in eight weeks
It showed us our donors' real needs - some of which we had never guessed. We found that we could fulfil them much better quite easily. Doing so increased conversion rapidly by up to 53% and teams achieved cancellation reductions of up to 1/3.
Marcus Frost. Global CMO, World Vision
Robust, deep-psychology that's practical and unboring.
Our training workshop experience: Practical. Fun. Gamified.
Empowering & Inspiring your teams: Example:
DonorDrivers, The Donor NeedsInSight Model that's our community commitment globally.
A-W Category Experience Examples. Feel free to discuss:
Aged Care Airlines Arts & Culture Automotive Baking Beer Banking Canned Fruit& Vegetables Charities/NGO Cheese Construction Consumer Electronics Credit Cards Dairy Products Employee Engagement Energy Entertainment Fast Food Fish Consumption Franchising Fruit Juice Gov Health Behaviour Change Health Insurance Health Services Intermediaries Internet Investment IT Life Insurance Live Events Logistics Mortgages Pain Killers Paint Pet Food Professional Services Real Estate Retail Soft Drinks Software Sports Participation Spreads Superannuation Supplements Sustainability Telecommunications White Goods Wine
"Their needs are not singular. They have a number of dominant needs in our category - and want to fulfil them together."
Tired of dry insights your teams never use again?
Your team will serve irresistible value burgers in no time.
The 'Irresistible Value Burger' analogy really resonated with me. I can see my friends and family in it.
Their needs are not singular. They have a number of dominant needs in our category - and want to fulfil them together.
We need to know them, layer them - and fulfil them in one execution or, like a deconstructed burger, over the journey.
Campaign Manager, USA
All your category needs and motivations from your customer's perspective.
The 5% conscious and 95% unconscious.
Donor
Updated since 2003. Globally validated. Ready-made for your use.
copyright and trademark of Stefan Grafe/mext
Any category.
Know which combination is decisive to decide for you.
Your driver needs.
Donor
Brand specific
Predictive Impact Modelling that's proven in practice.
Know how to fulfil your customer's driver needs better - for their benefit and yours.
Example: Cancer Research
Effective. Affordable.
Immediate implementation. Results fast. Sustainable.
Free Training & Demo
45 minutes
Understand NeedsInSight in your category
We share what we know
Know how to benefit NeedsInSight
FREE
2-hour Team Training
Understand NeedsInSight for your category
Explore your current work
Co-create first solutions
€ 3,000 USD 3,000 AUD $ 4,500
Your Custom Category Model
Get your full needs and driver map.
Know the current and emerging hot-buttons
Understand the customer types
(personas/segments)
Know what action to take.
12x 90-min in depth interview. 4x group. Full quantification.
€ 29,000 USD 29,000 AUD $ 44,000
Donor NeedsInSight
Our community committment
The Four Faces of Giving & their 27 Needs
Ready-made & Globally validated
Get the training
Get your brand quantification. Know your supporter's specific needs to fulfil.
Training:
€ 2,000 USD 2,000 AUD $ 3,000
Full quantitative driver study
€ 7,500 US$ 7,500 AUD 12,000
FREE. Experience it with Michael. 45 min. Tailored to your category and brand.
Track your fulfilment progress in line with commercial results.
animate with ai first all importance. then fulfilment one after aother
Importance
Fulfilment
Be prepared to be surprised.
Your dramatic category psycho:logic captured systematically and simply.
Conscious versus unconscious. Tensions and contradictions. Intrinsic, extrinsic. Rational versus emotional. Weighing up and landing. Category conflict. Artfully integrating categories for family and friends. The admittable and the not so. Self-lies, comfortable and uncomfortable truths.
When I go shopping, I use my velvety pink card and for bills my grey one.
Respondent Australia.
Mmmmmh. Now that I had time here, it's actually very different. But I find it hard to admit it - even to myself.
Respondent Australia.
I am very disciplined with food. But my wife isn't. She always orders these huge muffins she can never finish - and then I have to.
Respondent USA when insisting how disciplined he is with food - just for his wife to give him the perfect excuse.
I already have so many obligations to fulfil and give and give. If anyone wants anything else, thers' got to be something in it for me. Even if it's a talking point at the pub.
Donor interview, Germany. Altruism does not exist.
Before, we only knew parts of the landscape. Now we know the entire playing field and the moves to make.
CMO, Germany.
I thought it'll be just another theoretical framework I can't use. At first I had my camera off and did other stuff.
But,... I love it. I can write to that. It's amazing what impact a few word changes had and how well we can fulfil key needs, but simply didn't know about them.
Copywriter, Canada
This is great. We can really see the needs at work in the 5 needs personas.
Head of Strategy & Communications, Australia
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