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The inspiring needs research that connects you deep into the hearts and minds of your customers
- where buying decisions are made.
Experience it with Michael. 30 minutes. FREE. Tailored to your category and brand.
Never just theory. Results. Always.
Robust, deep psychology. Practical and unboring.
Our training workshop experience: Practical. Fun. Gamified.
Empowering & Inspiring your teams: Example:
DonorDrivers, The Donor NeedsInSight Model that's our community commitment globally.
"Their needs are not singular. They have a number of dominant needs in our category - and want to fulfil them together."
Tired of dry insights your teams never use again?
Your team will serve irresistible value burgers in no time.
The 'Irresistible Value Burger' analogy really resonated with me. I can see my friends and family in it.
Their needs are not singular. They have a number of dominant needs in our category - and want to fulfil them together.
We need to know them, layer them, and fulfil them in one execution or, like a deconstructed burger, over the journey.
Campaign Manager, USA
All your category needs and motivations from your customer's perspective.
The 5% conscious and 95% unconscious.
Donor
Updated since 2003. Globally validated. Ready-made for your use.
copyright and trademark of Stefan Grafe/mext
FREE. Experience it with Michael. 30 min. Tailored to your category and brand.
Be prepared to be surprised.
Your dramatic category psycho:logic captured systematically and simply.
Conscious versus unconscious. Tensions and contradictions. Intrinsic, extrinsic. Rational versus emotional. Weighing up and landing. Category conflict. Artfully integrating categories for family and friends. The admit-able and the not-so. Self-lies, comfortable and uncomfortable truths.
When I go shopping, I use my velvety pink card and for bills my grey one.
Respondent Australia.
Mmmmmh. Now that I had time here, it's actually very different. But I find it hard to admit it - even to myself.
Respondent Australia.
I am very disciplined with food. But my wife isn't. She always orders these huge muffins she can never finish - and then I have to.
Respondent USA when insisting how disciplined he is with food - just for his wife to give him the perfect excuse.
I already have so many obligations to fulfil and give and give. If anyone wants anything else, thers' got to be something in it for me. Even if it's a talking point at the pub.
Donor interview, Germany. Altruism does not exist.
What our clients say
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