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'Doing some serious good.'
It's our passion.
Discover what drives your donors to give.
NeedsInsight reveals the unique NeedsDNA™ of what really motivates donors to support from a category to brand level, giving you the insight to create stronger connections and better fundraising results.
Discover our latest Donor studies today.
Never just theory. Results. Always.
Discover what motivates your donors to give
The only NeedsInSight research we publish in full and for free.
Always a 30% not-for-profit discount on all other work with you and your partners.
Updated 2026 Edition
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Insights from our global research
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The Four Faces of Giving and their 27 needs
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Full needs descriptions
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Examples and donor quotes
What our clients say
Clear insight to action
After the results presentation and workshop we changed the landing page of your live campaign. Within three days, actual funds raised increased by 37%.
After this experience, we took one need per week and workshopped it through with the team in our weekly meeting.
Isabel Iglesias, Fundraising Director, Spain
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