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'Doing some serious good.'
It's our passion.
Discover what drives your donors to give.
NeedsInsight reveals what really motivates your donors, giving you the insight to create stronger connections and better fundraising results.
Experience it with Michael. 30 minutes. FREE. Tailored to your category and brand.
Never just theory. Results. Always.
Discover what motivates your donors to give
The only NeedsInSight research we publish in full and for free.
Always a 30% not-for-profit discount on all other work with you and your partners.
Updated 2026 Edition
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Insights from our global research
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The Four Faces of Giving and their 27 needs
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Full needs descriptions
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Examples and donor quotes
Sign up now to get a FREE copy
What our clients say
How most teams start:
Fundamental capability. Inspiring. Instant action.
The Training Experience:
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Facilitated by our global lead psychologist.
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Understand & experience the Donor Needs in your specific context.
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We share our global insights and experience.
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Bring your team and partners.
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We co-create right away with you.
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Mini Playbook output
2 hours I Online I No people limit
€ 2,000 I USD 2,000 I AUD 3,000
Gamified. Eye-opening.
Clear insight to action
After the results presentation and workshop we changed the landing page of your live campaign. Within three days, actual funds raised increased by 37%.
After this experience, we took one need per week and workshopped it through with the team in our weekly meeting.
Isabel Iglesias, Fundraising Director, Spain
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